The Bernoulli Effect for Your Business
A voice-science-based tactic to earn clean cash ASAP from value you’ve already delivered.
You Already Moved the Air. Now Let It Pay You!
🧠 Introduction: You Already Know This Feeling
✈️ In flight:
A plane doesn’t lift by sheer engine power. It lifts because of a carefully shaped wing. As air moves faster over the curved top of the wing, pressure drops. The higher pressure underneath lifts the plane.
🎤 In singing:
Vocal folds don’t vibrate just because air flows through them. They vibrate when the shape of the glottis changes as it opens and closes, and when the airflow above the folds creates reactive pressure. Voice scientist Ingo Titze explains that these two structural conditions are what allow Bernoulli-related pressure shifts to actually support vibration.
💼 In business:
You don’t earn more by working harder. You earn when your existing value—past results, client wins, invisible impact—is shaped into a structure that creates lift.
In other words, you’ve already moved the air. You just haven’t structured it to catch.
🔄 Step 1: Locate the Air That’s Already Moving
✈️ In flight:
The atmosphere doesn’t change to help the plane. The wing must be shaped to catch what’s already moving.
🎤 In singing:
The air in your lungs isn’t enough. What matters is how your vocal folds and tract are shaped—creating convergent and divergent glottal conditions that allow reactive pressure shifts to support oscillation.
💼 In business:
Your past value is still circulating. But without structure, it diffuses.
Now take a moment to think about and write down 2–3 moments where:
You recently helped someone
They got a verifiable successful result
You weren’t necessarily paid enough or you never offered a next step worthy of a greater investment.
Think of that as some of your invaluable moving air!
🧰 Step 2: Shape the Wing, Shape the Glottis, Shape the Offer
✈️ In flight:
Lift doesn’t come from speed alone. It comes from the wing’s shape—its ability to create differential pressure and direct movement upward.
🎤 In singing:
According to Titze, sustained vocal fold vibration requires glottal shaping that changes dynamically during vibration—creating directional pressure differences that energize the system.
💼 In business:
Your offer must be shaped in a way that creates direction-sensitive response. In other words, the recipient should be able to recognize a clear outcome, a past resonance, and a next structural step.
✍️ Craft a retroactive offer and simply send them messages like the following:
🎶 Voice Offer – Resonance Reset
“Back when we worked together, you made real progress in tone, ease, and vocal confidence—but I didn’t have a formal way to offer a follow-up once those results settled in. This summer, I’m offering a limited number of Resonance Reset Sessions: focused, high-level lessons with practice support to reinforce the technique that worked best for you. $200 for a 60-minute session or 3 for $475. Let me know if you’d like a spot.”
OR
🧠 Life Coaching Offer – Summer Alignment Package
“You made some important shifts when we last worked together—but I never offered you a structured follow-up to support where you landed and where you’re heading next. This summer, I’ve opened a few Summer Alignment Packages for past clients who want to revisit that momentum and lock it in with even more clarity and hands-on support. Packages start at $325/month. Let me know if you're interested.”
Shape, don’t shove.
🎯 Step 3: Release the Flow
✈️ In flight:
The wing doesn’t work unless the plane moves forward into the airstream. Lift only happens in motion.
🎤 In singing:
Even with ideal glottal shaping, the vocal tract must have inertance—the measurable momentum of air above the folds. That reactive airflow creates the directional pressure shifts necessary to sustain optimal vibration.
💼 In business:
You have to let the message move. A shaped offer sitting in your iCloud or in a Google Doc won’t earn you anything. The income comes when you allow motion to meet structure.
📨 Send 2–3 clean, direct, high-integrity messages:
“Hey [Name], I’ve been thinking about some of the work that really stuck with me—and what it would look like to revisit it with something new I now have to offer. You came to mind. Would you like to hear what I’ve put together for people like you?”
OR
“Hi [Name], I’ve created a few custom follow-up options for past clients who made strong progress but didn’t yet begin another phase. I’m reaching out quietly—would you be interested if I sent you the details?”
Trust the shape. Initiate the movement.
✈️🎤💼 This Is the Bernoulli Effect, When It Works
✈️ Planes lift because wings are shaped to make air move directionally and create differential pressure.
🎤 Voices resonate because the folds and tract are structured to allow flow-responsive shaping and inertance—not just “suction,” which Titze explains.
💼 Businesses earn congruently when past value is shaped into a structure that channels income forward without extra push.
No hustle. No guilt.
Just structure meeting air that’s already moving.
🔁 Quick Recap: What to Do Next
You’ve already moved the air.
Now it’s time to shape it—and let it pay you.
Here’s how to use what you just learned to earn income ASAP:
1. Identify where you’ve already created immense value.
Look for past clients, informal favors, or breakthroughs you helped spark—especially where no premium follow-up was ever offered.
2. Craft a retroactive offer.
Keep it simple and specific. One clear outcome. One clean price. No reinvention—just a structurally sound continuation of what already worked.
3. Send it directly.
Choose 2–3 people you’ve already built trust with. Reach out by DM, email, or voice note—brief, personal, and grounded in value. No pitching.
4. Let the income land.
If you've shaped it right, one or more will say yes. And just like that, you’ll have turned past momentum into present income.
✨ Final Thought:
Money moves the same way sound does—when shape and flow work together.
You don’t need to push.
You just need to align.
🎯 What if Your Whole Business Could Work More Like This?
If one clean move can create much more lift, imagine what happens when your entire income system is built this way. Work with me and we’ll make it happen. Click below to learn more, or send me a message and let’s talk.
📚 Postlude: The Night the Air Spoke Back
Now that you’ve used this guide…
Maybe even sent a few messages…
Maybe even earned real money…
Let me tell you how this all came together….
I’ve been thinking alot about how so many teachers, artists and other creative entrepreneurs leave income behind—not from laziness, but from lack of structure.
And I found myself asking:
What’s the actual mechanism that turns residual value into tangible fresh income?
One night, as I was trying to fall asleep, I started to think about similar questions from my graduate vocal studies. And like I was reliving the night before my DMA comprehensive exams, the Bernoulli Effect came to mind.
And I started to remember:
Shape matters
Direction matters
Reactive flow matters
And most of all: sustained lift requires a system—not just effort
And just like that, my subconscious paired what I know in my body (as a singer) with what I know in business:
You don’t need to force results.
You need to shape the flow and let the structure hold.
And now that you’ve done it?
You know it, too.
— Brian
Your Voice Is Already a Business Plan
Forget Funnels. You Were Born With One. It’s Called Your Voice!
🎺 What would this look like for brass players?
A version of The Bernoulli Effect for Business centered on brass would swap vocal folds for lip buzz and embouchure, and vocal tract resonance for resonance through the horn’s tubing—but the structural lesson is the same:
1. You’ve already blown air. That moment when you played your best phrase or anchored a section with ease? That was real value—already created, already moving.
2. Now shape the aperture. Just like your lips and embouchure need to be tuned to the pitch, your business offer needs to be shaped to match what already worked.
3. Let the instrument resonate. Once the shape is right, the horn amplifies your effort—but only when everything is lined up. Business structure does the same.
4. Don’t push harder—play smarter. The best tone doesn’t come from force. It comes from alignment. So does income.
5. You’re not starting from silence—you’re mid-phrase. Retroactive revenue is like picking up the phrase where the breath is still moving… but this time, shaping it to ring.
Same physics. Same flow. Same structure.
Just a different instrument—and a reminder that resonance pays. 📯