The Diagnosis and Correction of Earning Faults
A final invitation for voice-based business owners who know it’s not about trying harder anymore.
Everyone is capable of improving and growing!
Sometimes we just need to practice enough.
Or learn it in the right experiential environment.
OR sometimes we just have to learn more about how it works first.
When The Diagnosis and Correction of Vocal Faults by James C. McKinney was one of vocal pedagogy textbooks grad school, I started changed how I understood and thought about vocal technique. (This was in 2007 before many of today’s more popular pedagogical texts came out.)
McKinney’s book was “just right” compared with two of the other textbooks I had at the time: the very laborious to read Singing - The Mechanism and the Technic by William Vennard and the overly abstract Vocal Wisdom by Giovanni Battista Lamperti.
McKinney didn’t feel like I had to stress or guess as I read along. It offered a clear explanatory and diagnostic framework—rooted in observable behavior—built to correct misalignment—it even came with a really cool CD of sample types of faulty phonation!
Most importantly, it showed me what wasn’t working, and why—so I could adjust structurally, not just emotionally.
That same clarity is what I now bring to income.
Because these days, I’m no longer just a “coach.” It’s more like I’m a behavioral architect of income intelligence. I’ll admit I still need to practice saying it.
It may sound like something you’d read out of Vennard’s book. But it’s the best distillation of what I’m really doing for people.
My job isn’t to just motivate and give pep talks. It’s to help high-functioning individuals and other entrepreneurs really understand why their income doesn’t match their capability—and then I help them confidently build the intellectual, emotional and physical infrastructure that finally does.
Just like a master teacher wouldn’t tell a student to “sing better” without diagnosing the breath, the onset, the resonance pattern—I don’t tell people to “sell more” or “charge what they’re worth” without mapping the actual mechanics of their earning behavior.
Because income, like voice, has a structure.
And when the structure is off, no amount of effort can hold what you’re truly capable of.
This isn’t about hustle. It’s about fit.
If you’ve built a stronger voice but your income still feels stuck in an outdated system—like “hustle culture”…
It’s not your mindset.
It’s not your courage.
It’s not your clarity.
It’s the architecture.
Most income problems are not as random or mysterious as we may say or think.
They are behavioral misfires. They are predictable, diagnosable, and correctable.
You’ve been taught to perform confidence.
To reframe rejection.
To tweak your offer again and again.
But here’s the truth:
You're likely trying to earn through strategies that were never built for how you actually operate.
And just like in singing, overcompensating can only make it worse.
How earning faults show up:
You raise your rates, but keep offering “legacy” prices no one asked for
You launch something new, but reshape it midstream to please the maybes
You make bold asks, but collapse the moment someone says no
You’re booked, but the backend isn’t built to hold the volume
You’re visible, but your structure can’t handle growth without burnout
These aren’t personal failures.
They’re mechanical faults.
The problem isn’t you.
The problem is the earning structure.
And once you see where it’s misfiring, you can stop contorting.
That’s where the Lucrativity System™ comes in.
This is my new proprietary diagnostic framework.
It’s not based on personality types—though it can help clarify how your type earns.
It’s also not about “finding your why”—though it can give you clarity on how to find it.
It’s also not a script or a sales funnel—it’s way better!
It’s a map that can show where your earning behavior is out of sync with your voice, and how to build the structure—the strategies, deliverables, and mindset—that actually fits.
Think of it as like a McKinney approach for actually earning more—but while serving the right people for the right reasons!
Just like in singing, we correct through alignment—not force.
We build resonance into your business model—not just reach.
And as I’ve mentioned before, if it’s possible to demystify singing, it’s possible to demystify business.
And that’s what I’m here to help you do!
This is what we do in Grow Your Money Voice.
Your next level us closer than you think. Grow Your Money Voice is designed as a 90-day structural recalibration for high-functioning creatives, educators, and coaches who are done overgiving, contorting, or guessing what will finally “click.”
Inside, we’ll:
Diagnose your primary earning misfire using my Lucrativity System™
Rebuild your offer, pricing, and client pathway around your true behavioral strengths
Normalize clean, non-coercive sales behavior—without pressure or collapse
Lay the architecture for a durable, voice-matched income system
This isn’t surface-level strategy.
This is infrastructure.
The kind that finally holds your brilliance without burnout.
Enrollment Details
🗓 We began May 22, 2025 at 2:25PM Eastern—It’s not too late to join.
💸 Use promo code LUCRATIVITY2025 to save
🔐 Private payment plans available
🎯 Serious, ready entrepreneurs only
This is likely the last time I’ll run this specifically for voice-based business owners.
I’m moving into broader applications of this work—across industries and leadership levels.
But I haven’t forgotten who I built this for.
If you’re in that moment—where your voice has evolved, but your income hasn’t caught up—this is for you.
Let’s calibrate it together.
DM me with questions or custom enrollment needs.
And feel free to forward this to a colleague or friend who’s ready to stop contorting—and start earning in congruence.
